British Airways i360 is the world’s tallest moving observation tower and was conceived and designed by Marks Barfield Architects, creators of the London Eye. Visitors glide up to 450ft in a giant glass observation pod to enjoy breath-taking views across Brighton and Hove, the South Downs and the beautiful Sussex coastline. Flexible events spaces at beach level can accommodate anything from intimate meetings to major product launches, awards ceremonies or conferences, making British Airways i360 the most spectacular beachfront venue on the south coast.